The latest developments in engineering, as part of Progressive Engineer (www.ProgressiveEngineer.com), the online magazine and information source with a sustainability slant.
Sunday, August 14, 2011
Progressive Engineer Magazine Announces a New Service
Let Progressive Engineer
Write for Your Organization
By now, hopefully, you’ve read a sampling of articles on our website that show the cool jobs engineers have and the technology they apply. We write these in a style that reveals the personal side of engineers and explains the designs they create in an easy-to-read fashion that laypeople can understand. Progressive Engineer can write a similar article for your organization, one that takes the form of a company profile, a case history on a successful project, or a profile of one of your engineers. You can take advantage of this whether you’re an industrial company, consulting engineering firm, or engineering college.
You might consider engaging us on a long-term basis to write a series of articles for your organization. From a marketing perspective, this will portray you as experts in your field, educate people about your services and capabilities, and serve as an inexpensive form of advertising, especially when compared with print ads in trade magazines.
Either I can visit your company or project site personally and handle the writing, or we can call upon our network of freelance writers around the country and find a writer in your area. In the latter case, the writer would work under our direction in crafting an article that fits our editorial slant.
In this age of social media, your article will reach many venues and wide audiences. For starters, logically enough, it will be posted on our website for viewing like any other story we publish, and it will remain there indefinitely -- several of our articles have stayed online for years and continue to draw many readers. You can set up a link from your website to the story. We will also post it on our Engineering News blog, meaning readers can find it on our Google Blogger site. We post a notice of any new story on our Facebook and Twitter pages. We also post it on our RSS feed, and we can set up an RSS feed from your website using Google’s FeedBurner program. This means anyone that subscribes to your feed will see the article.
If you’re not familiar with RSS (Really Simple Syndication) feeds, they’re those funny little orange icons you commonly see on websites (some in the business call them chicklets). Essentially, an RSS feed notifies you when information has been added to a website you frequent and sends the information to you to view. You can set this up for any website that offers the feed and for as many websites as you like. It saves you the trouble of searching your favorite websites for any new information added since you last visited.
But there’s more. We can place your article in print trade magazines as well. We handle not only the research, writing, and photography but also working with magazine editors in publishing the articles. I have worked extensively with companies and trade publications in doing this, and some of the stories you see in Progressive Engineer have appeared in print magazines in various forms. Here’s a partial list of magazines I have had articles published in:
Air Conditioning, Heating, and Refrigeration News
American City & County
Blue Ridge Regional Business Journal
College Planning & Management
Hydraulics & Pneumatics
New Hampshire Highways
Permanent Buildings & Foundations
Power Transmission Design
Ski Area Management
Store Equipment & Design
Today’s A/C & Refrigeration News
Engineering firms: As a special bonus, if you hire us to write an article for you, you’ll receive a listing in our Engineering Firm Directory at no extra cost. This is one of the most heavily visited sections of our website. If you already have a paid listing, your next annual fee for that will be deducted from the payment for your article. The same policy applies to engineering schools that want a listing in our Online Engineering Education Programs directory. And any organization that signs on with us will also get to have their news releases posted on our Engineering News blog, another highly visited page on our website. This makes for a complete marketing package.
For more information or to discuss your needs, contact Tom Gibson at 570-713-4812 or firstname.lastname@example.org. Visit our website at www.ProgressiveEngineer.com.